Leading toy retailer in Hong Kong and China since 1988.

Based in Hong Kong, Wise-Kids has been representing and distributing a wide collection of international toy brands, such as Playmobil, Steiff, Manhattan Toy, Gund, Vilac and Voila since 1988. Leading the retail market in educational toys, Wise-Kids’ toys are selected based on five main criteria: safety, play-value, design, quality and durability. Wise-Kids believe that learning through play is one of the utmost important tools that a child can use in order to fully enhance and stimulate their emotional, mental and social growth. Wise-Kids provides helpful and expert advice to assist parents and teachers in choosing toys and regularly organises activities, educational talks and seminars to enhance learning.