Luxury designer lingerie for the modern woman.

SHEER is Hong Kong's premier lingerie and swimwear boutique specializing in over 30 international designer labels.

Founded in 2011 as the professional lingerie solution for today's style-conscious, modern women, SHEER is recognized for its selectively curated collections from brands such as Stella McCartney Lingerie, Chantelle, Eberjey, Heidi Klum Intimates, L'Agent by Agent Provocateur and more. Pushing the forefront of lingerie shopping, SHEER continues to introduce new designers from around the world for the most discerning women.

Lingerie sizes range from 28 to 38 band and A to F cup catering to all shapes and needs with some brands specializing in larger or petite frames. With extensive expertise in lingerie fit and personalized service, SHEER delivers a unique experience in an intimate and luxurious space.

SHEER aims to empower women not only through beautiful lingerie but by also bringing awareness to pressing social issues through its charity fashion shows and events. Since 2012, SHEER has established an Annual Bra Drive that has collected and donated thousands of gently used bras for underprivileged women across Asia.