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In 1926, Eric Kent and Dorothy Curwen established Kent & Curwen in London. It began as a manufacturer of club, college and regimental ties but soon the collection grew to include cricket sweaters and rugby socks. By the 1950s, Kent & Curwen had become of the largest tie suppliers in the UK. Sales of their cricket sweaters increased in the early 1970s, which led to the expansion of knitwear within the company. In the 1980s, the company moved into fashion retailing. The famous Three Lions trademark was registered during that period and today, Kent & Curwen has evolved into a quintessentially British brand with a modern appeal.