HBX: A New Retail Experience and Collaborative Perspectives

Started as a sneaker blog in 2005, HYPEBEAST has since grown to become one of the leading online destinations for young adults, providing the latest news on fashion and culture. Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known. To tie the various facets of HYPEBEAST together is our e-commerce arm, HBX.

HBX was established as a curated retail destination for fashion-enthusiasts to conveniently shop some of their favorite designer brands and lifestyle products. We have been focused on delivering a new kind of energy and retail experience to our customers. Our vision is to extend our digital storytelling to a physical space for customers to experience the products.

In 2017, we curated a plethora of activations and experiences including installations from the Italian brand Stone Island to the Nike AF-100 Exhibition - celebrating the 35th anniversary of the Air Force 1 silhouette. Each activation celebrating the stories and vision of each brand, collection and campaign under the provision of HBX.

In the upcoming year, we will continue to introduce a mixture of influential brands to continue the energy to the space, including activations with A-COLD-WALL* x Fragment Design, Advisory Board Crystal and Brain Dead to name a few. Stay tuned to the space for our latest retail experiences and a curation of our creative perspectives.

Paul Smith