HBX: A New Retail Experience and Collaborative Perspectives

Modular partitions divide the 1,800 sq ft floor area into four distinct areas. Housed within each a unique curation of luxury, street and contemporary brands from the likes of Stone Island, Human Made, 1017 ALYX 9SM, Maison Margiela, Nike, adidas, Converse, and more. Topping it all off is a dedicated sneaker space, making HBX a quintessential menswear and lifestyle destination in Hong Kong.

Designed in partnership with Dong-Ping Wong, founder of FOOD NEW YORK, the space is inspired by the concept of a "Corporate Lobby" which provides an entry into an area of congregation. Clear fluted glass wraps surface walls and pillars while stainless steel windows open to marble topped counters and rooms clad in rosewood - all visual cues drawing parallels to a classic office lobby.

Paul Smith