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The Emporio Armani store covers a total floor area of 317 square metres, the boutique offers the brand’s complete men’s collections including ready-to-wear, watches, eyewear.
The display concept was personally designed by Giorgio Armani in collaboration with his team of architects, and interprets an idea of immaterial lightness. Curved walls generate a sense of rhythm and the paths inside the stores are more and more addictive, while the light back walls behind the clothing covered with fine fabric, make the goods the real protagonist of the space. The clothes are displayed on hangers held up by metal tubing. Bright glass sculptures, intended for the display of accessories, indicate the path leading to the various zones. The white walls contrast with the wooden floors as well as the dark, backlit ceilings that create a play on light and shadows. The effect is linear and harmonious.