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New urban players

MAR 29, 2018

Menswear hits the street this season, with a fresh, youthful and sharp new look

Work it

Fendi Men means business

Fendi Men’s SS18 collection is inspired by the brand new opportunities and changes happening in the world of work, and the “corporate escapism” that merges our working lives with our downtime. Collaborating with British contemporary artist Sue Tilley on humorous and sophisticated painted motifs that are included throughout the collection, models walked the runway in classic shirt-and-tie formality paired with contemporary casual loafers, shorts and slides – what the brand playfully describes as “The Skype Look”. Silvia Fendi Venturini’s collection celebrates creativity, fantasy, vision and dreams, encouraging men to value the importance of the human dynamic in a world of ever-evolving technology.

A new generation

Neil Barrett channels grunge-luxe

As the original creator of the Prada Menswear label, and former senior men’s designer at Gucci, Neil Barrett has both the credibility and the technical know-how to lead the conversation when it comes to men’s designer wear. Specialising in timeless, understated, and razor-sharp tailoring that is strongly influenced by athletic apparel, Barrett’s Italian-made SS18 collection features a curated range of skater grunge-inspired pieces that subtly reference the underground 90s movement while always remaining bang up to date.

Coming out swinging

Sports casual hits a home run at Kenzo Homme

Always a brand that defines creativity, Kenzo Homme elevated sports-luxe to the next level for their SS18 collection. Inspired by the convergence of vibrant Japanese baseball styling with traditional English tailoring, the runway was ablaze with colour, pattern and carefully defined shapes. Every detail is intricately observed; clashing prints sit alongside 1950s silhouette baseball trousers that are worn cropped with flat-soled boots. Unashamedly Asian in its origin and vision, this maverick brand continues to challenge and inspire.

In with the new

Valentino Men’s everyday chic

Valentino Men’s message for SS18 was crystal clear; casual is the new formal. The brand has embraced luxury tracksuits, rich in fine detailing and with a relaxed fit, along with coordinating accessories crafted from a range of materials, creating interesting textural contrasts. Drawing from a range of influences to create a fresh new aesthetic that breaks down barriers, the collection includes finely woven and embroidered Aztec-inspired belts and contrast-stitch leatherwear, worn alongside the brand’s luxury streetwear pieces for a fresh perspective on men’s fashion.

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