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Paula Gerbase, John Lobb’s brilliant Artistic Director, upholds the legacy of the master shoe craftsman at its new Hong Kong flagship
It may not be immediately apparent when you arrive at the new John Lobb boutique at LANDMARK PRINCE’S, but the Lizard Heritage Coast in Cornwall, in England’s south-west, is the inspiration for the store’s design. It’s where Lobb was born nearly two centuries ago, before establishing himself as the bespoke bootmaker of choice for aristocrats and the elite in London and Paris.
The new store is ruggedly contemporary and clean-lined, but the history and elemental nature of the storied house is reflected in the “granite, weathered wood and aged brass that informed the material choices,” says Paula Gerbase, adding: “the main inspiration was the idea of a journey, a voyage of discovery of the collection and the house itself.”
What is obvious is that meticulous craftsmanship remains at the core of the brand, with a central work bench taking pride of place. Gerbase says: “I hope the customer feels that they are entering a very personal space, one where they are able to spend time in with ease and participate in a dialogue with our sales associates or our visiting artisans,” who will be able to demonstrate their skills on the bench.
While respect for the past is important, Gerbase is quick to point out that “John Lobb also represents movement, modernity, a spirit of adventure and daring, and finally a commitment to technical innovation.”
For Spring/Summer 2018, this translates to lighter, more flexible footwear that doesn’t compromise on quality, thanks to its new Tensile construction. It’s a breakthrough that was two years in the making, while retaining all 190 steps of its famed Goodyear Welted shoe-making process.
It’s great news for you, and the even better news is that the City II – one of the signature ready to wear models in the collection – has been reinvented with the new Tensile construction in two exclusive colours to celebrate the opening of the LANDMARK PRINCE’S store. Choose from Navy Museum, inspired by the sea of John Lobb’s home county, or a russet-toned museum to highlight the house’s signature colour.
G3A, G/F, LANDMARK PRINCE’S