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The trendy dining and shopping area of Hong Kong now generally referred to as SoHo – short for South of Hollywood Road – used to be named 30 Houses after a row of 30 stone houses that were once a conspicuous feature of the area. Today the name lives on in the sign at 62 Staunton Street for the Central 30 Houses Kaifong Yulan Association, a community group which organises the colourful annual Yu Lan or “Hungry Ghosts” Festival, during which paper craft offerings to deceased ancestors are traditionally burned. Since June 2014 the Yu Lan Festival has been listed in the Intangible Cultural Heritage Inventory of Hong Kong in the Social Practices, Rituals and Festive Events domain.