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Founded in 1989, TSE (pronounced "say") was formed with the intention of redefining the use of cashmere and altering the perception that luxury has to be traditional. TSE has become a leader in taking a modern approach to cashmere by exploring the possibilities of the fibre while also expanding the collection into a complete expression of modern dressing. Known for its attention to detail and high quality standards, TSE has created a true simple luxury. Joining the brand in September of 2012, creative director Tina Lutz’s debut collection launched for the Fall / Winter 2013 season. The TSE collections are all available at the TSE store.