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Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada’s grandfather. In 1919 Prada was appointed Official Supplier to the Italian Royal Household and, as a consequence, incorporated the House of Savoy’s coat of arms and knotted rope design into its logo. Today, the Prada brand includes men’s and women’s ready-to-wear, leather goods and footwear which represent an innovative, sophisticated and modern design aesthetic coupled with the high quality typical of handcrafted products. Prada is also active in the eyewear and fragrance sectors.