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INSIDE is a Hong Kong business specialising in interior furnishings, homewares and selected fashion ranges. INSIDE's founder and director, Catherine Trotman, opened the flagship store in LANDMARK PRINCE’S in 1999. Now with three lifestyle stores in Hong Kong, INSIDE HK offers a distinctive edit of furniture, lighting, home accessories, gifts and fashion accessories. Dedicated to providing inspiring, beautiful and functional products, the carefully curated collections include vintage and modern designs, with a focus on detailing and refined craft. The boutique ethos of the stores ensures an inspirational flow of new products from both the INSIDE label and other leading international brands.