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It is said that a Davidoff cigar transforms mere time into moments of beauty for in every Davidoff cigar there is care and passion, as well as knowledge of tradition and innovation. Each cigar creates a unique ambience: a profound conversation, a chance to clarify thoughts or a moment to recognise success. And therein lies the true value, because ultimately, time is the real luxury. Today, as in the past, Davidoff devotes precious time to its quest to create the very best cigars. Davidoff appreciates the value of time - the time which is needed to produce an extraordinary cigar and, equally, the time needed to be filled beautifully by enjoying it.