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Madame Carven, who died at the age of 105, officially founded Carven in 1945, and her elegant designs were worn by the likes of Edith Piaf, Martine Carol and Leslie Caron, among other stars of the era. When it was rare for a woman to head a couture house, she was one of the most prominent female figures in Paris fashion, along with Coco Chanel and Elsa Schiaparelli. Today, the first CARVEN freestanding store in Asia offers both women’s and men’s collections. Women’s designed by artistic directors Alexis Martial and Adrien Caillaudaud conveys a beautiful sense of femininity and freshness; whereas men’s collections designed by Barnabé Hardy. True to its origins, the store embraces an intimate and sophisticated atmosphere, evoking the warmth, elegance and charm of a Parisian salon.