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Inspired by bee society, the unique biodiversity of Greece and the holistic approach of Hippocrates to health, beauty and well-being, two young pharmacists called Nikos and Niki Koutsiana created their first natural cosmetics using beekeeping products and herb extracts, founding a company called APIVITA (derived from the Latin words Apis – bee - and Vita – life - meaning “life of the bee”). Since 1979, APIVITA has created a range of more than 300 beauty care products for the hair, face and body using natural bee products, Greek plant extracts and essential oils. Hero products include Express Beauty Mask, Aqua Vita Collection and PROPOLINE Hair Loss Collection.